Plain milk
Mimas
est. ۱۳۵۱ · since 1972
A fifty-year confectioner's cabinet
of the everyday.
The collection, opened
Eight shelves.
One flower.
Every petal of the mark is a door. Pick a colour — the ribbon follows you in.
A taste, curated
It begins, as it did in 1974, with the milk.
Pasteurised and homogenised, poured into the morning the same way for fifty years. Everything else in the cabinet is a variation on this first, careful pour.
See the milk shelf → Probiotic
Mastivia Probiotic Yogurt
On the pack Traditional
Sholeh Zard
On the pack Minted
Kakooti Doogh
Honest label ↓Why you can trust it
A curator shows the provenance.
Open any piece in the cabinet and it hands you the same card — energy, sugar, fat, salt, trans-fat, each marked low, medium or high. No fine print, no hiding. Honesty, rendered as craft.
Open this product →Plain Milk in a Pouch
| Energy | 100 kcal | Low |
|---|---|---|
| Sugar | 7.08 g | Medium |
| Fat | 3 g | Medium |
| Salt | 0.22 g | Low |
| Trans fatty acid | 0.04 g | Low |
We print the numbers because we are proud of them.
An illustrious journey
Fifty years of quietly perfecting the ordinary.
Founded in 1351 — 1972 — with machinery from Sweden, Germany, the United Kingdom and Italy, and the same intention ever since: healthy, tasty, high-quality, for the everyday table.
The fifty years →the collection, resolved
Fifty years.
Many colours.
One house.
Now — open it